At the same time, it is also one of our philosophies to support the lives of Indian craftsmen and producers through the method of fair trade.
If we can create a win-win situation for both the customers who wear the clothes and the producers who make them, and create a world where everyone can be rich and happy, nothing would make me happier than this.
Our intentional shopping creates a sustainable and ethical future. It may be an exaggeration, but it may be fresh to shop with such an awareness.
Make thoughtful choices for yourself and those around you...
What we do:
We practice slow fashion. This is in our nature. We don't put a time limit on the production period of our clothes, which gives our producers the ability and freedom to manage their time and work flexibly.
What you buy makes a difference :
Your shopping creates the future (The future changes depending on what you choose and what you buy)
Through fair trade, we work with teams in India on programs that build education and training for people in the Lucknow region and surrounding areas.
To ensure that our brand maintains integrity, ethics and values, we have always adhered to it.
That is, one by one, to sell after the product is completed.
This prevents producers from being overworked and forced to complete a huge amount of work at once in an unrealistic amount of time.
And it makes it possible to proceed with work at a regular production speed instead of mass production. We have a sustainable and pragmatic approach for everyone.
We do not mass produce.
This means less waste and a better eco-footprint.
(*Eco Footprint: A measure of the "burden" that humankind places on the global environment.)
By not mass-producing, we greatly reduce the pressure and burden on producers. We are also proud to bring this kind of slow fashion to everyone through online sales.
Our clothes are inspired by warm earth tones, Indian prints, vintage fashion, travel and the bohemian lifestyle.
We also produce clothes in an ethical and sustainable way. The future will change depending on what kind of shopping we do. Each person's thoughtful choices are very important for a sustainable society.
Choosing fast fashion is easy for consumers.
Because it's quick and cheap.
On the other hand, when it comes to ethical fashion, the price is high and you can drop your shoulders.
In the meantime, we strive to make your shopping experience as affordable as possible.